Lance Priebe is the creator and co-founder of Club Penguin along with Lane Merrifield, and the founder of RocketSnail Games.
From Hobby Project to Disney Acquisition
Club Penguin started as an idea for a safe, fun online world where kids could play together. Priebe and Merrifield built it from the ground up, and it grew into one of the most beloved online communities for young players — at its peak reaching over 200 million registered users.
Although they had previously rejected buyout offers, in 2007 the Walt Disney Company bought Club Penguin for $350 million. It was one of the largest gaming acquisitions of its era, and a testament to what Priebe and his team had built — not with cutting-edge graphics or violent gameplay, but with a welcoming, creative, and safe community.
What’s Next
Currently Lance is working on a variety of projects with RocketSnail and Hyper Hippo, continuing to create games that bring people together. His story is one of faith, creativity, and building for good — proof that you don’t need darkness to make something the world pays attention to.
Rather than tell you more, we want to share a great interview that gives you his story in a far more personal way.
Watch the interview | See Lance on LinkedIn
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